Fine’ry Perfume Product Photography
An exploration of light and color through one of my favorite new fragrance brands
I’ve always been drawn to the idea of shooting for a fragrance brand. From the still images to commercials on television, there’s something so alluring and challenging about trying to visualize a scent. Food and beverage are difficult in their own right, but when captured right everyone knows the succulent flavor of a perfectly cooked steak or the sweet taste of a juicy drink. But with perfume, it’s all about the feeling. How are you going to feel when you wear this eau de parfum? A few puffs of your signature scent will literally define your aura for those you interact with throughout the day. It’s such an interesting outward expression of your personality.
With this personal project, I wanted to showcase one of my new go-to fragrance brands I discovered while shopping at my local Target: Fine’ry. This company is exclusively sold at Target and is characterized by its affordability, lovely bottles, and of course a wide range of scents. For this shoot I focused on the two scents that spoke to me most; Jungle Santal and Midnight Cafe. Each scent offered by Fine’ry comes in a distinct colored bottle. So, I played into that through two concepts. First, a bold spotlight refracts through the glass to create a color cast on the surface. And secondly, I styled the bottles inside a silky fabric that matched their color for a more luxurious feel and mood.
Elevating Perfume Advertising with Professional Photography
In the world of advertising, where visuals reign supreme, the significance of professional photography cannot be overstated, especially when it comes to promoting perfumes online or in print. The allure of fragrances lies not only in their olfactory appeal but also in the mystique they exude. It’s imperative to translate the intangible qualities of perfumes into captivating visual representations. With their a eye for composition, lighting, and attention to detail, I aim to craft images that evoke emotions, trigger desires, and capture the very essence of a perfume which will lead to the growth of your business. In a digital age where online shopping has become the norm, professional photography breathes life into static images, engaging the senses and creating an enticing and memorable experience that helps your fragrance stand out from the competition.
